I was raised on moral principles and survival instincts etc. “And remember, growing up a ‘country girl’ is a flex. Stop wasting time questioning yourself and go get what you want,” she said. If you are dope creative, you don’t have to worry about that sort of thing. Be creative because it is not about gender. I always just did the work and when I put my mind to something it turns out the right way. She also recently shot a slew of videos for Spice’s comeback to the music scene following a life-threatening illness.ĭishing out the formula that has made her one of the most sought-after video directors out of Jamaica, BlingBlang urged young ladies, especially those from rural Jamaica to follow their dreams earnestly. Over her ten-year tenure as a music video director, BlingBlang has worked with the likes of Vybz Kartel ( Any Weather), Alkaline ( Fleek), Morgan Heritage, Jashii, Rytikal, and I-Octane ( Headline Fi Front Page), which was on rotation on BET. In due time, I knew my hard work would pay off.”Īnd that it has indeed. “Yes, it is harder (to make it as a female in a male-centred business) but this is what I chose to do so I do my best to ‘not count the cows but to just drink the milk’ as mi granny would say. I’m too focused to think about that,” she expressed. In my head, it’s not a competition of woman vs man. Honestly, I never worried about that fact too much (a male-dominated industry). “Even though it’s mostly males in my field, I felt like my work stood on a solid foundation. In fact, she revealed that she liked the idea of stepping up to the plate. I left TV at the highest times and I’ve never had a reason to look back since,” she said.īoasting about her accomplishments over the past decade, BlingBlang told OBSERVER ONLINE that she always knew she had to prove herself but expressed that the latter was never something that made her jittery. Family members wanted me to go get a 9-5 with benefits instead of wasting my time travelling and shooting. “When I was leaving TV, my boss at the time told me that it was a big mistake because girls who leave TV always end up forgotten. A proud BlingBlang said the accomplishment came through hard work and sheer determination as she was always one of few females trying to make it in a male-dominated industry. Today, her production company is celebrating its tenth anniversary. I-Octane heard me out, saw my vision and from there, I never looked back.” I then started telling my friends my plans to start shooting music videos. “Eventually I started to love the production side more than being on camera. I needed to be telling people what to do and how to do it,” she told OBSERVER ONLINE. While on camera, though, I realised that this was not my style. But then I landed FiWi Choice and became their ‘scoop host’. I felt really bad so, out of pettiness, I said I would start my own company and decide who’d get opportunities. But, when I went on an audition early in my career, the casting table told me, ‘You’re not what we are looking for’. Thus her production company BlingBlangWork was birthed. Still, although she was in front of the camera, conducting interviews and networking, she soon realised (with a little help from one entertainer) her true calling was to work behind the camera. Now surrounded by some of Jamaica’s most popular entertainers, BlingBlang thought it the perfect opportunity to make a name for herself. So, when she landed a job as a TV personality, BlingBling felt the stars align. Known professionally as Sasha Bling or BlingBlang, the effervescent personality said she knew from a tender age that she wanted the most out of life and vowed to give herself nothing but the best. Growing up in rural Jamaica, Sasha-Gaye Roache had big dreams. Sasha-Gaye Roache, otherwise known as Sasha Bling or Bling Blang.
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